Supporting the military is nothing new to T-Mobile. The carrier is one of America’s most dedicated veteran employers . In keeping with the practice of asking customers what they want and giving it to them, T-mobile asked its veteran employees what they needed. The veterans answered truthfully. T-Mobile listened — in a big way.
“We change to adapt to our customers’ needs, we listen to their pain points” says Matt Staneff, Executive Vice President and Chief Commercial Officer of T-Mobile. “Our veteran employees and customers transitioning out of the military were just making ends meet during long periods of unemployment.”
And so began the company’s Military Support Initiative.
T-Mobile decided to go all-in for the military-veteran community in a number of ways. On top of the benefits of buying into T-Mobile’s ONE family plan (of which there are many, including a Netflix subscription), T-Mobile will now offer that plan at half-off for military families — along with half-off of popular Samsung smartphones. It’s not just the biggest discount T-Mobile has ever offered, it’s the biggest discount in the wireless industry. Ever .
But the carrier’s plan is more than just a discount and some great service, it’s a real investment in military communities. It starts with the discount, but T-Mobile quickly recognized that making
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